# The TryNow Button Background The TryNow Button, also called the TryNow CTA Button (call-to-action), is the point where Shopper's are able to utilize Try Before You Buy by adding items to the cart. When clicked, the TryNow Button is responsible for adding the Shopper's selected product variant to their cart as Try Bef... --- title: "The TryNow Button" slug: "cta-button" excerpt: "" hidden: false createdAt: "Wed Apr 17 2024 19:28:08 GMT+0000 (Coordinated Universal Time)" updatedAt: "Mon Apr 21 2025 22:09:08 GMT+0000 (Coordinated Universal Time)" --- ## Background The TryNow Button, also called the TryNow CTA Button (call-to-action), is the point where Shopper's are able to utilize Try Before You Buy by adding items to the cart. When clicked, the TryNow Button is responsible for adding the Shopper's selected product variant to their cart as Try Before You Buy. Typically the TryNow button is added by dragging the TryNow Button App Block into your theme via the Shopify Theme Customizer. See the prerequisites for implementing the TryNow Button via App Blocks [here](https://how.trynow.works/edit/button-eligibility). ## Add to Cart Container Selection The TryNow Button requires a reference to an add-to-cart (usually `