This guide shares best practices for your Try Before You Buy strategy. While every merchant is different, these best practices apply across industry verticals.

How to roll out your program to drive incremental revenue

Our recommended rollout strategy to all brands is as follows:

• Phase 1 — Soft Launch
  • Add 2-entry points:
    • Add second Try Before You Buy button (or option if using radio inputs) on product page
    • Add Try Before You Buy page (collection page or landing page) TryLinked in the main navigation. This creates a high-converting try-only flow, and you'll be able to track funnel metrics within TryNow Merchant Portal.
    • Shopper opt-in tends to be ~10% at this stage
• Phase 2 — Marketing Launch
  • Create marketing assets
    • Email launch announcement
    • Email welcome flow
    • Cart abandonment emails
    • SMS
    • Paid ads
    • Influencer Marketing
  • Shopper opt-in tends to be 10-20% at this stage and can reach as high as 50%+. We have some brands with nearly 100% of their orders flowing through Try Before You Buy. With that said, you can control visibility and marketing to adjust shopper opt-in.

Phase 1 — Soft Launch

Days: 0 - 60

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Shopper Opt-In Target: ~10% of orders

TryNow button on the PDP

• Across all SKUs except for non-resellable / final sale items

High-converting entry points: TryNow collection page linked in main navigation

• Other common on-site areas where customers will showcase their TryNow collection page:
  • Homepage block
  • Block on other collection pages

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The most important part of this phase is to gauge your shoppers' response to your Try Before You Buy program.

A great customer experience is the input, and the output is incremental revenue.

Phase 2 — Marketing Launch

Days: 60 - 180

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Shopper Opt-In Target: 10-20% of orders

• At this point, you have a steady flow of orders rolling in, you feel confident that your shoppers love TryNow, and your operations can support the expansion of your program.
• You can create additional entry points to drive more incremental revenue:
  • Email sign-up welcome flow — by dedicating an email to TryNow towards the middle of your flow and inserting TryNow throughout the end of your welcome flow, you can ensure that TryNow sales are incremental
  • Launch email to your entire email list — brands launch a co-branded launch email to introduce TryNow, powered by TryLinks.
  • Insert TryNow into evergreen emails — you can add sections to your email templates featuring TryLinks or add TryNow to your header/footer.
  • Abandonment emails — provide your abandoned visitors with a brand-enhancing offer like Try Before You Buy
  • Paid ads — improve your ROAS with Try Before You Buy campaigns
  • Influencer marketing — share TryLinks with each influencer to promote Try Before You Buy.
  • VIP customers — share TryNow with your VIP customers. The response from this group of shoppers is a great indication of your program's success
  • Customer experience representatives sharing links with shoppers — in response to questions about your products, your representatives can share TryLinks to allow your shoppers to Try Before You Buy

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We strongly recommend using TryLinks for each entry point so you can track efficacy and conversion rate for each one.

More info on TryLinks here.