Through the Button Visibility Rules feature, you can easily set rules to show or hide the TryNow button based on product tags. The button visibility will dynamically update as you add or remove product tags on items and also as you add new products.

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Show TryNow on all products except final sale.

For optimal conversion rate, LTV, and success rates, merchants typically show TryNow on all products, except final sale and non-returnable items.

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Note:

If you are building a custom experience not leveraging app blocks, then Button Visibility Rules will not apply.

1. Go to Controls > Button Visibility Rules.
2. Edit the default rules as needed. Typically merchants only need to adjust the first rule that hides TryNow on final sale items - include any other product tags you use to denote non-returnable items.
   1. For each rule, you will need to define:
      1. The product tags you would like the rule to apply to.
      2. Whether you would like the rule to apply to all shoppers.
      3. The desired button display result.
      4. The rule name.
   2. Click Save.
3. Make any needed adjustments to the table and click Save Rules.
4. On the modal that appears, click Enable to enable auto-sync.

FAQs

Q: For any new products, do I have to add a certain tag to enable them for TryNow or will it automatically show TryNow?

If you’ve set up your Button Visibility Rules using the recommended approach above — to show TryNow on all products except those with a sale tag — no manual action is needed. TryNow will automatically appear on newly added products.

However, if you’ve used a custom setup where TryNow only shows on products with a specific tag, you’ll need to manually add that tag to any new products you want to include. This is why we recommend the approach above and only defining products to exclude TryNow on — it's the easiest way to keep TryNow running seamlessly without manual updates.