TryNow Orders and Marketing Analytics Tracking

Do TryNow orders affect my marketing analytics and ROAS calculations?

When a shopper places a TryNow order, they pay $0 upfront as part of the Try Before You Buy experience. However, marketing platforms like Meta (Facebook) and Google Ads will still record the full order value, not the initial $0 transaction. This ensures your marketing analytics and Return on Ad Spend (ROAS) calculations remain accurate.

Why This Benefits Merchants

This tracking method is advantageous for several reasons:

Your marketing analytics reflect the true intent and value of each order, regardless of when payment is collected. This allows you to:

• Accurately measure campaign performance and ROAS in real-time without waiting for the try-on period to end

• Make timely marketing decisions based on complete data

• Maintain consistent attribution across all your marketing channels

• Compare TryNow orders alongside regular purchases in your analytics

Important Considerations

If your store sells products in categories with traditionally higher return rates (such as apparel or footwear), keep in mind that your initial ROAS calculations may be somewhat inflated compared to final values after returns are processed. Consider this factor when making decisions about scaling your advertising spend.

Do I Need to Make Any Changes?

No configuration changes are needed in your Meta or Google Ads accounts. The order value is automatically tracked correctly through Shopify Analytics and marketing pixels.